Danish homewares and lifestyle retailer Søstrene Grene has expanded its London presence with a new store in Uxbridge’s The Chimes shopping centre. Opened on November 8, 2024, the store offers a curated selection of Scandinavian-inspired products, including home interiors, furniture, hobby items, kitchen supplies, children’s toys, gift wrapping, and party supplies.

The Uxbridge location marks Søstrene Grene’s sixth store in Greater London, joining branches in Tottenham Court Road, King’s Cross, Wandsworth, Richmond, and Kingston-upon-Thames. This expansion aligns with the company’s ambitious goal to establish 100 UK stores by 2030 and 500 globally by 2027.

Mikkel Grene, CEO and co-owner of Søstrene Grene expressed enthusiasm about the new opening: “We are delighted to bring Søstrene Grene to The Chimes in Uxbridge, a vibrant shopping destination with a fantastic selection of retailers. This new store will offer our signature Scandinavian style and ‘hygge’ experience, and we can’t wait to introduce our unique products to the local community.”

The store’s opening is timely for the holiday season, featuring a variety of Christmas decorations and gift ideas. Customers can explore a wide range of items, from dishes and teas to an extensive selection of wool, art supplies, and craft materials, catering to both everyday needs and festive preparations.

Søstrene Grene’s unique shopping concept, ‘Retail for the Senses,’ provides a distinctive sensory experience with its iconic wooden crate displays, labyrinth-style layout, serene lighting, and classical background music, creating a cosy and inviting atmosphere for shoppers.

The Chimes shopping centre continues to enhance its retail offerings, with Søstrene Grene’s arrival complementing recent additions like Hollywood Bowl and TK Maxx, as well as the refurbishment of the nine-screen Odeon cinema into a state-of-the-art Odeon Luxe.

For those seeking unique, affordable, and stylish homewares and gifts this Christmas season, a visit to Søstrene Grene’s new Uxbridge store is highly recommended.